One of Las Vegas’ premier hospitality and lifestyle development teams, The Light Group, is at it again, this time around with its forthcoming meat-lovers paradise, Brand Steakhouse. One part steakhouse and one part lounge (welcome to the century of the hybrid), the fine dining destination is set to open in April at Monte Carlo Hotel and Casino, where the group already manages the hellish hotspot, Diablo’s Cantina.

Brand, hoping to set the standard for contemporary American steakhouses, is sure to satisfy the taste buds with another peerless menu created by Light Group’s Executive Chef Brian Massie (the man behind the restaurant-bar combos Fix and Stack). The 5,000-square-foot dining room and adjacent lounge will also share in the super-sexy ambiance and nightlife-like atmosphere of Fix and Stack, as the award-winning firm Graft Lab is once again in charge of the design.

The perfect place to shiny shirt-watch, expect a clear view of the typical seductive Vegas scene via the restaurant’s open design. Located centrally in the newly-revived Strip hotel, the dining room will feature a dramatically lit ceiling canopy that will create a pixilated abstract cow-print pattern. As if eating a slab of beef wasn’t enough …

Per usual, alcohol will be in abundance and specialty cocktails will be featured to complement the menu. Anticipate an intimate vibe for the plush lounge – set to feature a live DJ – and some exciting wines and bourbons to go with the restaurant’s highlight, the 8.6-pound porterhouse Ultimate Steak. Clear your arteries now.

By Jessica Acuña

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